Citation:
Roth-Ey, Kristin. 2011. Moscow Prime Time: How the Soviet Union Built the Media Empire that Lost the Cultural Cold War. Ithaca: Cornell University Press.
Abstract:
In this intriguing account of Soviet mass-culture after WWII, Kristin Roth-Ey delineates how it grew explosively in an attempt to make good socialism’s promise of “high-quality cultural experience on an everyday basis,” delivering more and more individualized Soviet forms of mass media uncorrupted by the degraded “masscult” of the West. Moscow Prime Time analyses the growth and maturity of this important cultural initiative - especially in film and television - that was intimately bound to the Soviet experiment, and ultimately unable to save it.